Cancer-focused founder delivers goods so patients thrive

SPECIAL DELIVERY: Dr. Ritu Trivedi-Purohit, the founder of Thriveosity (shown here on the terrace at WeWork Kinzie), has taken her medical practice to new heights, providing more comprehensive care for cancer patients, their care givers and loved ones through special, non-toxic care packages that address chemo side effects and more. FOUNDERSWIRE PHOTO BY SAMANTHA FRONTERA


 By SAMANTHA FRONTERA
@founderswire

CHICAGO—Dr. Ritu Trivedi-Purohit, a clinical psychologist with a specialty practice in oncology, found a need for her startup, Thriveosity, while caring for cancer patients and their families in their most vulnerable moments.

“I assist patients, manage all aspects of cancer care, including chemotherapy,” she says, “as well as assist family caregivers, support their loved ones and prevent burnout.”

Thriveosity, founded in 2016, delivers ThriveBoxes, what Trivedi-Purohit calls “cheerful boxes” to take care of those patients and their caregivers. She noticed a gap in cancer care, which has only widened over time as care has shifted from hospital-based to home- and community-based care, resulting in fewer opportunities to receive the kind of support they need from their primary medical providers.

“My patients were really struggling with managing their side effects,” she tells FoundersWire in an interview at WeWork Kinzie. “For example, patients often struggle with nutrition, loss of appetite and eating sufficient calories. Patients also experience changes to their hair, skin and nails. ThriveBoxes help them with recovery from their treatment.”

ThriveBoxes are monthly care packages specifically designed with the needs of loved ones in mind. Every care package features products to support the person during their journey through cancer. The company provides options to soothe these problems with handpicked non-toxic products.

According to the Lifetime Risk of Developing Cancer’s 2012-2014 data, approximately 38.5 percent of men and women will be diagnosed with cancer at some point during their lifetimes. In 2014, there were an estimated 15 million people living with cancer in the United States.

Therefore, Trivedi-Purohit says, there is a large market for these types of boxes.

“Patients have to go through radiation,” causing a significant number of unavoidable, medicine-related issues, Trivedi-Purohit says. “And this gives them ways to have products to soothe their hair, skin and nail problems.”

The goal at Thriveosity is to support patients in the time immediately following their diagnosis and also during their treatments, introducing them to a cleaner, healthier lifestyle so they can begin their survivorship in a healthy manner. According to JAMA’s Oncology Journal, 40 percent of cancers have an environmental component. Trivedi-Purohit says, “Recurrence is also a real fear for patients. Providing comprehensive care benefits these patients at every stage of their cancer journey.”

The company’s five Thrive categories range from skincare, nutrition, aromatherapy, neurobehavioral and the basics. ThriveBoxes contain books and games designed to be fun and engaging while keeping a recipient’s mind active and stimulated. They include aromatherapy and essential oils, which have therapeutic qualities, natural skincare products, healthy organic food items and much-needed basic items.

“Our curation process is to offer functional, supportive, compassionate care,” Trivedi-Purohit says.

Thriveosity takes a holistic approach, which Trivedi-Purhit says differentiates them from their competitors. They are clinically trained to help manage all aspects of care, including emotional wellness. Some patients can experience side effects including “chemo brain,” dehydration and nutrition issues, which can all lead to re-hospitalization.

“A lot of the products we consume—using on our skin or ingesting—contain toxic ingredients,” Trivedi-Purohit says. “We need cleaner, non-toxic products.”

Trivedi-Purohit holds a master’s degree in community counseling from Loyola University and a doctoral degree in clinical psychology from the Illinois School of Professional Psychology.  She maintains her practice in Park Ridge, Ill., treating patients with a variety of illnesses. But through Thriveosity, she can extend the continuum of care beyond traditional medicine.

“Support is what we focus on,” Trivedi-Purohit says.

The company offers a one-time box, because supporters often look for an alternative to get-well gifts and would like to offer a month of support.

They also offer one-, three- and six-month options, ranging from $50-$60. Although Trivedi-Purohit says they did not set out to be a subscription box company, they do offer monthly subscriptions “because patients need long-term support, ideally for 12 months.”

“So often, support comes flooding in immediately after a diagnosis and then can taper off,” Trivedi-Purohit says. “We are about supportive care, care for the length of time the patient needs.”


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