BOSTON—Gregory Stoller, senior lecturer at the Boston University Questrom School of Business, was just trying to find a few businesses that would work with his college students when he launched the Language of Business on the Needham Channel. From that first public access station, the news magazine-style show grew to more than 90 public access stations and recently made the jump to commercial television.
It now airs Sunday mornings at 11 on WBIN-TV.
Show host Stoller said he’s excited to reach a larger audience.
“Our goal has always been to address the challenges and questions that entrepreneurs face and provide insights that can help them grow their businesses,” Stoller said. “It gives entrepreneurs a stronger voice, globally, nationally and in their local communities.”
The show is a resource for entrepreneurs and others interested in local business growth, said Language of Business Executive Producer Don Kelley.
“There is a lot of innovation in the area and this is an opportunity to highlight the great work that’s being done here,” he said.
“This is a wonderful opportunity to have local, original content,” said WBIN-TV General Manager Gerry McGavick. “The Language of Business team pushes itself on every aspect of production, ensuring that they have comprehensive coverage of business topics, a good mix of high-caliber guests, and high production standards.”
The Language of Business website includes complementary footage, business resources and entrepreneurial advice.
The Language of Business is produced by The Needham Channel.
WBIN-TV is broadcast in Massachusetts and New Hampshire on cable systems including Verizon (channel 6/506), Comcast (channel 18/811 in most areas) and on MetroCast.